How often have you visited a website with a mind to purchase an item only to click away as you couldn’t see all of the details you needed to know in the photographs?  Most people have done this at some time or other so it’s worth bearing it in mind if you’re selling your own products online.  It’s a crowded marketplace in nearly all areas out in the online world and so your potential buyers are only a few clicks away from adding to basket or visiting one of your competitors.

So with this in mind, it’s worth revisiting your own product photographs and seeing if they offer your clients all the information that they need in order to confidently order from you.  Do they show your items in the best possible light?  Can your buyers zoom in to take a really close look?  Would your purchasers be more comfortable being able to look at your product from all angles with a 360 degree rotatable image?

This is especially important if you have a new type or design of product that consumers might not be instantly familiar with.  It’s also really important to have an amazing image library on your website if you don’t have physical stores where customers can see and touch your products for themselves.

SLR cameras are readily available (and iPhones are also really capable cameras as well) and there are also a number of relatively cheap tabletop product photography set ups that you can purchase to take care of your product photography yourself. However, hiring a professional eCommerce product photographer can bring far more additional benefits.

• If you’re running your own business, you’re already wearing so many hats. You are in charge of purchasing, accounting, marketing and sales. Outsourcing the product photography can save you a great deal of time to focus on other key areas – if you’re not already a confident photographer, taking and editing the images can take up a huge chunk of your business day.
• A professional photographer doesn’t only come with top quality cameras and lighting equipment. They also bring along a ton of experience as how best to showcase your products and ideas that work (or don’t work!), along with a fresh perspective that can be really useful.
• Product photography doesn’t end in camera. There are lots of processes that need to take place in an editing suite to ensure that your images are clean and perfect as well as correctly sized and formatted for their intended purpose. A professional photographer will also have the experience and skills necessary to avoid you a lot of trial and error if you’re not familiar with the editing process.

Of course, the temptation as a small business owner is to do everything yourself, whether it be for cost or creative control purposes. However, you might find that working with VisualChaos Studios is surprisingly affordable (check out our eCommerce fixed price photography where you can see exactly what you’ll pay before you book) and our studio and lifetime of experience allow us to work closely with our clients to provide them any type of image that they require. Just get in touch to discuss your needs and we’re always happy to help.